Unit 54 - Digital Graphics for print

1.       Semiotics

a.             Denotations - Is a translation of a sign to its meaning, precisely to its literal             meaning.

b.            Connotations  - Hidden meaning, what it represents and what the messages are)

2.              Anchorage - The image and text anchorage

           Logos

·         FedEx- the arrow

·         Shell  most know logo in the world because of what they do

·         Amazon is the biggest retailer in the world. The amazon logo is all in lower caps and this makes it look more friendly to people, but also they have an arrow from the letter A to Z this was created represent the message that they sell everything from A to Z.

Discuss semiotics & explain

Analysis of text, colour, image? Layout

Identify & explain

Formula 1 is commonly known simply as F1. With the black F and the red pattern signifying speed on display.  But if you look at the white space between these the two elements there is a number 1. This represents the name of the company formula 1 in short F1.  The black shows that the company is bold and serious about racing, the red also shows that it is active and emotional about racing. 

The Toblerron chocolate comes from Switzerland – which is also known as the city of bears. But there is a secret in the logo of a mountain, there is a beer in the mountains, this represents Switzerland and it shows that it is a proud Switzerland chocolate. The colour gold represents that the chocolate is determined, posh and wealthy and the colour red show that it is passionate chocolate and intensity.

 

NBC has changed their logo 13 times in the past and in 1956 they chose to add the hidden peacock into the logo but in 1956 they got rid of it again. In 1979 they re-added the logo and from then on they decided to keep the hidden peacock and just improve the colours and shapes. The NBC logo has a hidden peacock above the above text which is looking to the right, this represents the company’s motto to look forward and not back. The name of the company is black with represents that it is a bold company and the six colours show that it is a mixture of feelings.

                                      

The apple logo has an bite out of it, the designer of the logo said that it was implemented with the bite so people would recognize that as an apple instead of berry, this worked because if you show someone this logo they would do it was an apple not an berry. Also the apple logo also has a bitten out of it because the first guy to make a proper computer that help in WW1 was gay and the army said he had to stop being gay or die so he ate a poison apple and died. The colour black show that the company is bold, serious and luxurious.